Sales and Service
Customer Behavior Insights
sd-customer-behavior-insights · bian-sales-service
A BIAN service domain in Sales and Service. It applies the Analyze functional pattern to the Customer Behavior Model, with the Customer Behavior Model Analysis as its control record — one independent Spring Boot microservice on the platform's Cilium eBPF mesh.
View repository ↗The 162-domain platform ↗
Business DomainCustomer Management
Functional PatternAnalyze
Asset TypeCustomer Behavior Model
Control RecordCustomer Behavior Model Analysis
USEWhat it is used for
Representative use cases for the Customer Behavior Insights service domain within a BIAN-aligned core-banking landscape.
- Maintain a single view of the customer across products, channels, and entities
- Drive onboarding, servicing, and offboarding journeys for Customer Behavior Model records
- Feed customer analytics, consent, and entitlement decisions to channel applications
APIBIAN semantic API
The control record (Customer Behavior Model Analysis) is exposed through uniform BIAN action terms. Java 21 · Spring Boot 3, OpenAPI at /swagger-ui.html, health at /actuator/health.
| Method | Path | BIAN action |
|---|
| GET | /v1/service-domain | Service metadata |
| POST | /v1/customer-behavior-model-analysis/initiate | Initiate |
| GET | /v1/customer-behavior-model-analysis/{crId}/retrieve | Retrieve |
| PUT | /v1/customer-behavior-model-analysis/{crId}/update | Update |
| PUT | /v1/customer-behavior-model-analysis/{crId}/control | Control (suspend / resume / terminate) |
INTBackend integrations
The systems and standards a real deployment of Customer Behavior Insights would transact with.
- CRM: Salesforce Financial Services Cloud, Microsoft Dynamics 365
- CIAM: Keycloak, Okta, ForgeRock
- Credit bureaus: CIBIL, Experian, Equifax
- KYC utilities & registries
RUNRun it yourself
Each service domain is its own standalone Spring Boot repository — clone and run in seconds, or deploy onto Kubernetes with the bundled Helm chart behind the Cilium mesh.
# run this service domain standalone
git clone https://github.com/Sreenivas-Sadhu-Prabhakara/sd-customer-behavior-insights
mvn -f sd-customer-behavior-insights spring-boot:run
curl localhost:8080/v1/service-domain
# or deploy onto Kubernetes (Cilium eBPF mesh)
helm upgrade --install sd-customer-behavior-insights ./helm -n bian-sales-service
FAQQuestions
What is the BIAN “Analyze” functional pattern?
An Analyze service domain evaluates data to produce insight, scores or assessments that support decisions. Customer Behavior Insights applies it to the Customer Behavior Model.
What is a BIAN service domain?
BIAN (the Banking Industry Architecture Network) decomposes a bank into independent service domains, each owning exactly one business capability. Customer Behavior Insights is the service domain for Customer Management; it manages the Customer Behavior Model Analysis and exposes it through standard BIAN action terms.
What business area does Customer Behavior Insights belong to?
Customer Behavior Insights sits in the Sales and Service business area — the customer-facing sales, servicing and channel domains that run the customer lifecycle. It runs in the bian-sales-service namespace as one independent Spring Boot microservice.
Is Customer Behavior Insights production-ready?
It is an educational reference implementation: a real BIAN REST API over an in-memory store, ready to be filled with domain logic. It is not a live bank and is not affiliated with BIAN.
SEEIn the landscape
Customer Behavior Insights is one of 162 BIAN service domains on the platform. Explore the rest: